Resellers are known to conduct operations on the Internet through sites on the web.
For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in real time. These resellers are not to be confused with speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers. It is not unheard of for online pawn shops like iPawn to also act as a reseller, and purchase rather than loan against valuables.
Another common example of this is in the web hosting area, where a reseller will purchase bulk hosting from a supplier with the intention of reselling it to a number of consumers at a profit.
A subcategory of reseller is a web operative who will buy a large amount of hosting space from an ISP (Internet Service Provider) and then resell some of this space to clients. Their hosting is often managed through a VPS (Virtual Private Server) which allows them, through a control panel, to administer bandwidth, databases, passwords etc., for the client.
The popularity of this business model grew with the rise of freelance web designers as it enabled them to be the sole service provider for the client. After an initial consultation with the client they could subsequently design, develop and also host the site as a single operation.